Be honest – when was the last time you stuck around on an ugly blog just to “give it a chance”? It simply doesn’t happen. There’s too much choice on the Internet these days, and people are far too busy to waste time lingering on a site in the hope that the quality of the content will outweigh the appearance.
The rise of social media has meant businesses now need to visually compete in browser and across apps. Without an attractive and alluring visual style, your blog will simply be overlooked and your company will get left behind. Discussed here are a few ways in which you can optimize the visual appearance of your blog in order to make an impact in the world of business.
Psychology Of Color
Psychology can play a big role in how many web surfers take a look at your blog and ultimately stick around long enough to click and convert. Listed here are a few of the colors you could use for your blog, and the associated emotions they can generate in a person who sees them:
Red: Has been proven to increase a sense of appetite, which is why red is often used in restaurant logos.
Yellow: Encourages communication, mental stimulation and a sense of happiness, making it an appropriate selection for companies wanting to promote an energetic, positive image.
Orange: Another color proven to stimulate appetite, as well as encouraging socialization.
Green: Associated with nature, making it an obvious candidate for green energy companies.
Blue: Encourages tranquility, making people feel cool and calm. Blue has also been associated with trust.
Black: Mysterious and powerful, black is often selected by businesses that want to appear dominant and confident.
White: Associated with clearness and clarity – making it a good choice for companies attempting to appear frank and honest.
Smart Font Styles
Picking a font style might seem like a trivial task, but the way the wording looks on a blog actually has the potential to make or break a website. If you’re a playful company selling fun products, using an ordinary, plain font will work against you. If you’re offering more serious products that can actively enhance a person’s quality of life, then customers won’t be able to take you seriously if your blog font is made up of wavy, curly lettering. Think carefully about what sort of image you want to convey, and be smart when selecting a font style so that it matches up accordingly and doesn’t clash with your core company ideas and themes.
Establish A Distinguishing Look
Yes, you want to be following your competitors in terms of their success – but you don’t want to be following them in terms of how they look or behave. Your business needs to establish its own unique, distinguishing features that make it different and exciting, and the appearance on a web page or blog can go a long way towards doing just that.
When people want to discover more about a brand, they will immediately visit the webpage and/or blog to get the lowdown on what that company is like. A blog is a place where a business can show its true colors and let its personality ooze out onto the Internet for all to see. Here, a customer can experience what a brand is all about – from the look and feel right down to the tone of voice used in the written content. Play around with a few different styles before you launch your blog and be honest with yourself about what looks best. You might have found an image that you absolutely love, but it’s senseless stuffing it into a blog post when it doesn’t belong there. Go with pictures that reflect, support and accentuate your content. If you’re playful – pick humorous images. If you’re edgy – choose pictures that will provoke conversation. If you’re serious – select images that show you’re serious too.
Find a look that suits your company and embrace it.
Consistency Is Key
Once you’ve decided upon on a specific look and style for your brand, you’ll need to employ these features across the board. When it comes to establishing an identity in the big wide world of business – consistency is key. Opting for one slogan here and a different one there might be acceptable in the early days when you’re testing the water to see what works, but in time, you will need to choose a visual style and voice and stick to it. Your chosen business logo, slogan, quotes, colors and stylistic touches ought to be visible on your social media channels, digital apps, and any printed media as well as your web page. Being consistent allows you to assemble a recognizable face for your company, which in turn will allow you to gain a strong foothold in your industry and enhance your overall reputation.
Picking the right images to support your company’s visual style is essential, and there is a huge variety to choose from on Dreamstime – with many available to download absolutely free of charge. Sign up today to take advantage of all the terrific images on offer, along with tips and tricks on how to use these images in order to enhance the look and feel of your business blog.
